Patagonia for...J. Crew?

Interesting that J. Crew is now selling the Patagonia Boy's Down Sweater.  J. Crew has been selling outside brands for a while and in fact has upped their offering of products from other companies, but the Patagonia offering caught me off-guard.

I guess Patagonia has developed an urban following though its clothes have always been designed with mountain function in mind.  I'm interested to see what kind of response the jacket gets from J. Crew customers and whether or not J. Crew offers more Patagonia items in the future.